Act Like A King Not A Blogger !! Ugandans Blast New Tooro King For Making Adverts

Baguma Ronald
4 Min Read

A few weeks after the death of King Oyo Nyimba Kabamba Iguru Rukidi IV, Tooro Kingdom is already witnessing a striking change in how the institution of the monarchy communicates with its subjects and mobilises support for royal activities.

- Advertisement -
Ad imageAd image

The late King Oyo, who died in the United States on August 27, 2026, aged 34, presided over a reign in which major public cultural events were largely communicated through established kingdom structures and mainstream media.

Today, the approach surrounding the new monarch, King Edward Rukidi Nyabongo I, appears markedly different.

The new king and his supporters have embraced online platforms to communicate directly with Batooro and mobilise public participation ahead of his coronation scheduled for September 29 at Karuziika Palace in Fort Portal.

The Uganda Media Centre confirmed on September 24 that the coronation had officially been announced, with President Yoweri Museveni expected to attend. The announcement also invited Ugandans in the country and the diaspora to participate in the historic event.

- Advertisement -
Ad imageAd image

The rapid change comes as the kingdom races to organise a coronation barely one month after Oyo’s death.

The coronation organising committee has announced a fundraising target of Shs925 million to finance the September 29 ceremony. The money is expected to support a programme combining religious proceedings, royal ceremonies and traditional rituals.

The fundraising drive is significantly larger than the Shs500 million appreciation proposal that separately emerged earlier in September for Tooro’s Omusuuga, Charles Kamurasi Akiiki.

- Advertisement -
Visit UHRC Sponsored

According to reports, the proposed Shs500 million fund was discussed during an online meeting on September 13. The proposal reportedly included Shs200 million for a vehicle and Shs300 million for other welfare-related purposes.

These developments have unfolded against the backdrop of one of the most contested succession periods in modern Tooro history.

Following Oyo’s death, the Babiito Royal Clan succession committee selected Prince Edward Rukidi Kijanangoma as successor. The Tooro Supreme Council subsequently endorsed the decision on September 15, clearing the way for his coronation.

The succession process, however, has not been without controversy. Oyo’s sister, Princess Ruth Komuntale, and Queen Mother Best Kemigisa have challenged the succession decision, pointing to an alleged 2022 will that they say provides for Oyo’s biological son to inherit the throne. Reuters reported that the dispute had created tensions within the royal family.

Against that background, the speed at which the new administration is preparing for its formal coronation has attracted attention.

The kingdom has moved from mourning and burial preparations to coronation planning, fundraising and public mobilisation within weeks.

The contrast is particularly notable because Oyo’s reign lasted more than three decades, beginning when he ascended the throne as a three-year-old in 1995.

His death has therefore created not only a succession question but also a transition in the way the kingdom presents its monarchy to the public.

The emerging online-first approach gives the new royal administration a direct channel to subjects without relying entirely on traditional media houses or official announcements.

At the same time, the rapid fundraising efforts demonstrate the financial demands involved in maintaining royal ceremonies and institutions.

As September 29 approaches, Tooro is preparing to witness the formal enthronement of Edward Rukidi Nyabongo I while questions over succession, royal finances and the future direction of the kingdom continue to attract public attention.

What began with the death of King Oyo has therefore quickly developed into a broader transformation of Tooro’s royal institution—one involving a new monarch, a new communication style, ambitious fundraising and an unusually rapid transition from mourning to coronation.

Share This Article
Leave a Comment

Leave a Reply

Your email address will not be published. Required fields are marked *